{"id":15011,"date":"2026-05-30T15:25:25","date_gmt":"2026-05-30T08:25:25","guid":{"rendered":"https:\/\/cdlaf.vn\/?p=15011"},"modified":"2026-05-30T15:30:52","modified_gmt":"2026-05-30T08:30:52","slug":"cross-border-e-commerce-and-compliance-requirements-for-international-brands","status":"publish","type":"post","link":"https:\/\/cdlaf.vn\/en\/cross-border-e-commerce-and-compliance-requirements-for-international-brands\/","title":{"rendered":"Cross-border E-commerce and Compliance Requirements for International Brands"},"content":{"rendered":"

Author:<\/em><\/h1>\n

Tran Phuong Nam – Lawyer<\/em><\/p>\n

Nguyen Dinh Sac – Paralegal<\/em><\/p>\n

In the context of robust growth in cross-border e-commerce (\u201cE-commerce\u201d) in Vietnam, an increasing number of international brands are choosing to reach Vietnamese consumers through digital platforms, independent websites, or partnerships with domestic e-commerce marketplaces. However, alongside market expansion opportunities is an increasingly stringent system of legal obligations concerning taxation, e-commerce, consumer protection, advertising, personal data, and imported goods management. In particular, the 2025\u20132026 period marks several notable changes as Vietnam enacts the\u00a0<\/span><\/span>Law on E-commerce 2025<\/span><\/span>, effective from\u00a0<\/span><\/span>July 1, 2026<\/span><\/span>,\u00a0<\/span>while simultaneously tightening the responsibilities of e-commerce platforms and foreign enterprises conducting business in Vietnam.<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

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Source: pexels-ivan-s-7621355<\/figcaption><\/figure>\n
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