New Legal Framework for E-commerce in Vietnam: Key Updates on the 2025 Law

Below are key updates regarding the new legal framework governing e-commerce in Vietnam according to the E-commerce Law 2025, which will officially come into effect on July 1, 2026. This update introduces several important changes, particularly focusing on cross-border e-commerce activities and the rapidly growing affiliate marketing sector.
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Key takeaways:

  1. Tightening Compliance Obligations for Foreign Entities
  2. Establishing a Regulatory Mechanism for Affiliate Marketing
  3. Recommendations