Description of Business Strategy for Business License to provide cyber information security products and services.

Continuing the series of articles on instructions for building the business plan section during the application process for a Business License to provide cyber information security products and services. In this article, we want to guide businesses on the Business Strategy section, which is often viewed by enterprises as content of a general orientation nature, or even written according to familiar templates or copied from internal business plans. However, in actual appraisal, this is one of the contents that the licensing authority uses to evaluate the feasibility, level of preparation, and actual implementation capacity of the enterprise regarding the company’s business activities with cyber information security products and services after being licensed.

Unlike ordinary industries, the field of cyber information security requires businesses not only to have a development orientation but also to prove a close link between the business strategy and personnel capacity, technical infrastructure, service scope, and risk control capabilities. Therefore, the business strategy in the Business Plan cannot be written in a general way, but needs to be structured so that the appraiser can see how the business will develop, with what resources, and according to what roadmap.

1. Development Strategy

The company aims to become a leading provider of cyber information security services, including Cyber Information Security Consulting, Incident Response, Data Recovery, and Information Security Inspection and Assessment, …

This content not only expresses the development ambition but also helps the appraisal agency understand the strategic positioning of the enterprise within the cyber information security ecosystem. When building this goal, businesses should ask themselves: what is their core competitive advantage to aim for the “leading unit” position – practical experience, a team of experts, or the ability to deploy services with high complexity? To achieve this goal, the company’s business development strategy focuses on the following main directions:

• Developing in-depth and comprehensive services: The company will continuously update and improve the quality of existing services, while expanding the service portfolio to meet all customer needs in the field of cyber information security. The integration of the latest technologies, such as Artificial Intelligence (AI) and Machine Learning (ML), into the assessment and remediation process will help improve the efficiency and accuracy of the service.

This content shows that the enterprise does not just maintain existing services but has a plan for in-depth technical development. Enterprises can ask themselves: to what extent have current services been standardized, and is the application of AI and ML a long-term strategy or still just a general orientation?

• Market expansion: The Company focuses on expanding its presence in key domestic markets such as Hanoi, Ho Chi Minh City, and Da Nang, while simultaneously exploring business opportunities in international markets, especially the ASEAN and Asia-Pacific regions, where the demand for cybersecurity is rising.

This content reflects the vision for development by locality and region. This is an illustrative example; as for the enterprise, it will need to base its future-oriented business plan on determining which markets to expand into.

• Building and strengthening partnerships: To write this content, the company will need to ask questions such as: Does the company establish and maintain strategic partnerships with leading technology companies, training, and cybersecurity consulting organizations to improve service delivery capacity? Does this cooperation help the company provide advanced and comprehensive security solutions to customers?

This is content that helps the appraisal agency evaluate the ability to supplement capacity of the enterprise. Enterprises can consider for themselves: are current partnerships technical, educational, or commercial in nature, and have they been integrated into the service delivery model yet?

• Improving brand recognition and customer access: The Company will invest in building a strong, professional, and reliable brand in the field of cyber information security. At the same time, the Company will strengthen digital marketing and customer care activities to expand the customer base and build long-term relationships with existing customers. This content shows that the enterprise recognizes that cyber information security services are services based on trust and prestige. Can enterprises ask themselves: Is their current brand sufficient to create trust with corporate customers, and what is the main customer access channel?
• Investing in technology and human resources: The goal is to ensure that the company is always at the forefront of providing the most effective and advanced security solutions, meeting all challenges of the increasingly complex cybersecurity market. This is a key point to prove the feasibility of the strategy. Enterprises should self-assess: has this investment plan been quantified by stage, or is it still just a general orientation?

2. Marketing Strategy

The company’s marketing strategy aims to build and consolidate the position of a leading cyber information security service provider, while increasing brand recognition and expanding the customer base. This opening part helps the appraisal agency see the consistency between the development strategy and the marketing strategy. Enterprises can ask themselves: do current marketing activities truly serve long-term strategic goals, or are they merely short-term in nature?

The marketing strategy will focus on the following main aspects:

• Brand development: Creating a professional, reliable, and pioneering brand image in the field of cyber information security. The company’s brand will be associated with high service quality, rapid response capability, and comprehensive security solutions. This content expresses the brand orientation associated with quality and reaction speed – two core factors of information security services. Enterprises should ask themselves: Does the current brand accurately reflect their technical capacity and incident response capabilities?
• Multi-channel communication: Promoting communication activities through online and offline channels, including email marketing and industry events. The company will build high-value content such as blogs, whitepapers, industry reports, and case studies to share knowledge and experience in the field of cybersecurity.

This content shows that the enterprise approaches marketing in the direction of market education. Enterprises can ask themselves: does the current content have enough professional depth to affirm an expert role?

• Content campaigns: Creating educational and instructional content on cybersecurity, including instructional videos, webinars, e-books, and infographics. This content not only helps raise security awareness but also affirms the company’s expert position in the industry. This is a point that clearly shows how the enterprise builds long-term prestige. Enterprises can consider for themselves: whether they already have a team or a plan to produce in-depth content in a sustainable manner?

Regarding the  way the company intends to develop customer relationships,  the enterprise will /should prioritize analysis in sections such as:

• Customer care: Building post-sales customer care programs and professional technical support services to maintain long-term relationships with existing customers. The company will provide customized service packages and timely technical support to ensure customer satisfaction. 

This content shows that the enterprise values the customer lifecycle. Enterprises should ask themselves: Is the current after-sales care mechanism professionally designed, or is it still merely reactive?

• Community building: Establishing and maintaining customer and partner communities where security experts and customers can share experiences, discuss new trends, and receive advice from the company’s team. Forums, social media groups, and face-to-face meetings will be the platform for this.

This is content that shows the enterprise aims to build an ecosystem. Enterprises can ask themselves: whether there is currently any customer or partner community being maintained on a regular basis?

• Participating in and sponsoring industry events such as workshops and exhibitions: The company will actively participate in and sponsor workshops, conferences, and exhibitions related to cyber information security. This is an opportunity to introduce services, demonstrate new technologies, and build prestige in the industry.
• Webinars and online workshops: Organizing online workshops to attract the participation of experts and customers interested in cybersecurity. These events will help the company directly reach potential customers and affirm its pioneering role in providing security solutions.

This content helps the appraisal authority see that the enterprise is actively participating in the industry community. The enterprise can ask itself: s the current level of participation proactive or merely for attendance?

Measuring and optimizing the marketing strategy, tracking effectiveness:

• Tracking effectiveness: Using marketing analysis tools to track the effectiveness of campaigns, thereby making necessary adjustments to optimize results. The company will continuously evaluate key performance indicators (KPIs) such as conversion rates, traffic, and customer engagement.
• Strategy optimization: Based on the data collected, the company will perform continuous optimization strategies, including adjusting content, improving advertising campaigns, and enhancing user experience on online platforms.

This content shows that the marketing strategy is data-driven , not based on intuition . Enterprises can consider for themselves: whether a system for measurement and continuous improvement currently exists or not?

The Business Strategy section in the Business Plan should not be viewed as formal content or just to complete the application for a license. In fact, this is the part that most clearly shows how the business understands the cyber information security market, how the business positions its capacity, and how existing resources are organized to deploy services in actual operating conditions.

Building a business strategy in a methodical, structured way and closely tied to personnel capacity, technical infrastructure, service scope, and market development plans will help the Business Plan become more persuasive during the appraisal process. More importantly, this content is also the “operational framework” for the business to compare and adjust when going into implementation after being granted a license, instead of just existing on paper.

Time of writing: 23/12/2025

The article contains general information which is of reference value, in case you want to receive legal opinions on issues you need clarification on, please get in touch with our Lawyer  at  info@cdlaf.vn

You can refer for more information:

• Instructions for developing a Business Plan when applying for a Business License to provide cyber information security products and services (Part 1)
• Guidelines for Drafting the Personal Data Protection Plan in the Cross-Border Personal Data Transfer Impact Assessment Dossier (Part 2)
• Guidelines for Drafting the Personal Data Protection Plan in the Cross-Border Personal Data Transfer Impact Assessment Dossier (Part 1)
• Reviewing payment terms under double taxation Agreements